{"product_id":"oval-plush-area-rug-veluryn","title":"Oval Plush Area Rug - Veluryn","description":"\u003cp\u003e\u003cb\u003eStep onto instant warmth and softness every time you cross the room.  This rug brings a plush, inviting feel to living spaces while remaining pet friendly.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCold floors and hard surfaces can make a room feel unwelcoming and uncomfortable.  This oversized plush rug offers a warm, soft surface that cushions feet and creates a cozy focal point.  The pile is designed to mimic the look and feel of natural sheepskin without using animals.  A smooth, suede like backing helps the rug lie flat and adds gentle stability on most floors.\u003c\/p\u003e\u003cstyle\u003e\n      .product-usps {\n        list-style: none !important;\n      }\n      .product-usps li:before {\n        content: '✓';\n        margin-right: 7px;\n      }\n    \u003c\/style\u003e\u003cul class=\"product-usps\"\u003e\n\u003cli\u003ePlush warm surface\u003c\/li\u003e\n\u003cli\u003eAnimal friendly design\u003c\/li\u003e\n\u003cli\u003eAllergy conscious choice\u003c\/li\u003e\n\u003cli\u003eSuede like backing\u003c\/li\u003e\n\u003c\/ul\u003e\n        \u003cp\u003e\u003cb\u003eWarm Comfortable Surface\u003cbr\u003e\u003c\/b\u003eProvides a plush layer that soothes cold feet and creates a welcoming atmosphere.  The thick pile softens impact when standing or walking.\u003c\/p\u003e\n        \u003cp\u003e\u003cb\u003eAnimal Friendly Choice\u003cbr\u003e\u003c\/b\u003eDesigned to imitate natural sheepskin appearance without animal products.  It lets you enjoy a luxurious look while aligning with compassionate preferences.\u003c\/p\u003e\n        \u003cp\u003e\u003cb\u003eAllergy Friendly Option\u003cbr\u003e\u003c\/b\u003eFormulated to reduce common allergen concerns compared with natural alternatives.  The surface is easy to maintain and can be refreshed with gentle drying.\u003c\/p\u003e\n        \u003cp\u003e\u003cb\u003eStable Soft Backing\u003cbr\u003e\u003c\/b\u003eFeatures a smooth suede like backing that helps the rug stay in place and lie flat.  The backing adds an extra layer of comfort underfoot.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cb\u003eDetails\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eTexture:\u003c\/span\u003e Plush and fluffy pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eBacking:\u003c\/span\u003e Soft suede like surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eCare:\u003c\/span\u003e Dry with hair dryer to restore fluff\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eRecommended use:\u003c\/span\u003e Living room bedroom and reading nook\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eShape:\u003c\/span\u003e Oval\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eColor options:\u003c\/span\u003e Multiple neutral tones available\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eDurability:\u003c\/span\u003e Designed to retain appearance over time\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vela Avenue","offers":[{"title":"White \/ 15.75x23.62in","offer_id":53825647182164,"sku":"Veluryn-White\/15.75x23.62in-XBXQud6Hx5q0AWyY19PHRG","price":52.95,"currency_code":"EUR","in_stock":false},{"title":"Cream \/ 15.75x23.62in","offer_id":53825647214932,"sku":"Veluryn-Cream\/15.75x23.62in-Xsi0aLDHULbkEpbnoM2jJJ","price":52.95,"currency_code":"EUR","in_stock":false},{"title":"White \/ 23.62x35.43in","offer_id":53825647247700,"sku":"Veluryn-White\/23.62x35.43in-ZSRPwigGmABjs5l1e8Lbxf","price":70.95,"currency_code":"EUR","in_stock":false},{"title":"White \/ 31.5x47.24in","offer_id":53825647280468,"sku":"Veluryn-White\/31.5x47.24in-F6x2VXX9ZmGbUHuHrCe6Ar","price":87.95,"currency_code":"EUR","in_stock":false},{"title":"Cream \/ 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